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Entrepreneurship: Starting and Operating a Small Business (3rd Edition), by Steve Mariotti, Caroline Glackin
Download Entrepreneurship: Starting and Operating a Small Business (3rd Edition), by Steve Mariotti, Caroline Glackin
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Entrepreneurship: Starting and Operating A Small Business, Third Edition, demystifies the process of starting a business by presenting difficult economic, financial and business concepts in a manner easily understood by beginning business students. This edition is based on a proven curriculum from the Network For Teaching Entrepreneurship (NFTE) and includes new case studies, a new Honest Tea Business Plan, and more on topics such as cash flow and e-marketing. Drawing on the experience of Steve Mariotti and Caroline Glackin, students will begin building their business plan as soon as they open the text! In a step by step process students will learn how to start a small business, operate a small business and turn their ideas into viable business opportunities.
- Sales Rank: #272196 in Books
- Brand: Brand: Prentice Hall
- Published on: 2012-01-06
- Original language: English
- Number of items: 1
- Dimensions: 10.80" h x .80" w x 8.40" l, 2.38 pounds
- Binding: Paperback
- 592 pages
- Used Book in Good Condition
About the Author
Steve Mariotti, Founder & President of the National Foundation for Teaching Entrepreneurship (NFTE) is an expert in education for at-risk youth. For more than 20 years, he has been helping young people develop marketable skills by learning about entrepreneurship.
Steve Mariotti received an M.B.A. from the University of Michigan and has studied at Harvard University, Stanford University, and Brooklyn College. His professional career began by serving as a Treasury Analyst for Ford Motor Co. (1976-79). He then founded Mason Import/Export Services in New York, eventually acting as sales representative and purchasing agent for 32 overseas firms. In 1982, he made a significant career change and became a Special Education/Business Teacher in the New York City school system, choosing to teach in notorious neighborhoods such as Bedford-Stuyvesant in Brooklyn and the "Fort Apache" section of the South Bronx. It was at Jane Addams Vocational High School in the Bronx that he developed the insight and inspiration to bring entrepreneurial education to low-income youth. This led to founding the National Foundation for Teaching Entrepreneurship (NFTE) in 1987. For more information on NFTE and Steve Mariotti, visit: www.nfte.com
Most helpful customer reviews
14 of 15 people found the following review helpful.
Pathetic
By Nicole
I'm a successful college student in my fourth year and have never encountered such a poor excuse for a course textbook. The entire book could be cut down to a few chapters, there is so much filler that I can hardly stand to read it. How many times can you repeat or rephrase the same things over and over and over again? Every chapter is littered with common sense statements followed by unnecessarily long explanations of those statements that don't actually teach you anything. Then you turn the page and it's the same statements as before only creatively reworded! I'm reduced to just reading through the section titles trying to find something that I didn't read a couple pages ago. There is hardly any unique insight into entrepreneurship that a typical 3rd grader couldn't come up with. This book is satisfactory for grade school or MAYBE a high school entry level class, NOT a college course. What a waste of money.
7 of 7 people found the following review helpful.
Fair book
By James Bueche
Needed this book for a class. I would not recommend for anyone else but it did what was necessary to pass the course.
1 of 1 people found the following review helpful.
Best easy to read Entrepreneurship book!
By uwishhhhhh
I took an Entrepreneurship class in college a few years ago and we had to use this book. Reading this book was very interesting and helpful, more so than the class itself. I definatly knew I had to have this book, but I had rented it for class. When i saw what they were trying to charge for me to keep it I said, no way sadly. I then came to Amazon to purchase the book-what I should have done in the first place! Perfect book for those wanting to start a business. Very clear, straight to the point, and easy to read.
Reading other reviews about a CD. When I had the book in college, it did not come with a CD, nor did the one I purchased on Amazon. Maybe a future edition will have a CD, but the seller here has not specified a CD. They tell you everything step by step in the book, so you really don't need a CD.
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