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Pricing: Making Profitable Decisions (Mcgraw Hill Series in Marketing), by Kent B. Monroe
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By combining economic and marketing principles with accountancy and finance information this major new book provides everything you need to know about pricing. Including: quantity discounts, cash discounts, price deals, legal implications of discounting, as well as important new developments such as price bundling, service pricing, pricing research methods, value analysis and provides alternatives for pricing within legal and corporate constraints
- Sales Rank: #270281 in Books
- Published on: 1990-04
- Original language: English
- Number of items: 1
- Dimensions: 9.50" h x 6.50" w x 1.00" l,
- Binding: Hardcover
- 528 pages
About the Author
Kent Monroe is a professor at the University of Illinois.
Most helpful customer reviews
2 of 9 people found the following review helpful.
Disappointed At UTPA
By Francisco D. Guerra
International Books sent me a "1979" version of book "Pricing" by Monroe. The book I viewed and purchased via amazon did not look like the copy I received which was a hardcover green book 1979 edition. This should never happened and I expect a full refund from Amazon and/or International books.
0 of 0 people found the following review helpful.
great book for anyone interested really studying pricing
By Romeo Richards
This is a great book for anyone interested really studying pricing. The author includes examples and good information concerning many areas of pricing including the microeconomy theory and cost structure.
Romeo Richards
How To Market And Manage A Professional Firm
6 of 7 people found the following review helpful.
Pricing Brick
By Cristian Sepulveda
It is a good one, it go in deep in all areas about pricing, analise microeconomy theory about pricing, customer behavior, cost structure, competence signalig, price wars,etc. is a must if you want to learn about pricing.
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