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Kamis, 29 September 2011

[K553.Ebook] PDF Ebook Public Relations, by Averill Elizabeth Gordon

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Ideal for students with little or no background in the subject, Public Relations provides a fresh and lively introduction that relates PR theory to real-world practice. The book opens with an introduction to the conceptual framework of public relations, describing how the field evolved and discussing major PR and communications theories. Moving on to show how to develop a PR campaign using the tools of the trade, the book closes with a look at broader topics, including issues and crisis management; ethics, legalities, and corporate responsibility; online public relations; and industry trends.

Author Averill Elizabeth Gordon--a former PR practitioner with extensive experience--includes a wide range of "Application to Industry" case studies that show real-life PR in action. In addition, each chapter of the book features "PR Tools" that demonstrate how to effectively use specific techniques. In addition, interviews with practitioners offer insight into the operation of the PR industry.

The book is accompanied by a Companion Website that includes resources for both students and instructors:

For students:

* Progress tests with multiple-choice and true-false questions
* More comprehensive versions of the case studies from the book
* Related web links
* An online glossary of terms
* Links to profiles of a diverse selection of PR companies and departments
* A learning skills portfolio that includes an outline and definition of essential PR skills, guidelines on their development, and application exercises

For instructors:

* An instructor's manual that includes lesson plans for each chapter
* PowerPoint-based slides that outline the main aspects of each chapter and provide images and diagrams
* Summary quizzes in the form of multiple-choice/true-false questions
* Exercises that cover presentations, press release writing, and event planning and proposals
* Suggestions for active-learning games
* Discussion points for use in seminars
* Practice examination questions for each part of the book
* Test Bank Material

Sales Rank: #1754632 in Books
Published on: 2011-05-12
Original language: English
Number of items: 1
Dimensions: 7.40" h x 1.00" w x 9.70" l, 2.05 pounds
Binding: Paperback
432 pages

About the Author
Ms Averill Elizabeth Gordon is a Senior Lecturer at AUT University in Auckland, New Zealand.

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[B287.Ebook] Ebook Download Breakaway (Portland Storm) (Volume 1), by Catherine Gayle

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USA Today bestselling author Catherine Gayle presents the first novel in the Portland Storm hockey romance series. Portland Storm captain Eric “Zee” Zellinger knows how to get the job done, but leading his once elite team to victory is fast becoming a losing battle. He can’t lose focus now—not with his career on the line. But when his best friend’s little sister makes him an offer he can’t refuse, Eric could lose the drive the team relies on from their captain. Still in a downward spiral after a life-altering event in college, Dana Campbell is desperate to try anything to break away from the horror of that fateful night—even enlisting the help of the only man she trusts completely. No matter how irresistible she is or how tempting the offer, Eric might not be able to cross that line—especially with the team’s chance at the playoffs on the line. Now, Eric has to take one last shot, but will he choose Dana’s Breakaway chance at happiness or the move that could secure his career?

Sales Rank: #2772009 in Books
Published on: 2015-07-10
Original language: English
Number of items: 1
Dimensions: 8.00" h x .72" w x 5.00" l, .70 pounds
Binding: Paperback
318 pages

From the Author
Dear reader,

The books of the Portland Storm series are hockey romances, but they go much deeper than the sport of hockey. These books touch on real-world issues such as rape, cancer, miscarriage, bullying, PTSD, grief, addiction, and many other similar subjects. If you have triggers, be aware that these books may very well contain material which could trigger you. That said, I endeavor to tackle these issues with sensitivity and compassion.

Additionally, many readers have requested that I put a TISSUE WARNING on the books in this series. I've received notes from readers about every single book in the series, in which readers tell me how the characters and the story brought them to tears. You may not need tissues for each book--the story line that resonates most for you may not be the one that others responded to in that way--but don't say I didn't warn you.

On that note, I have another warning for you: my hockey players curse like...well...hockey players. And there is a fair amount of sex in these books. If cursing and sex aren't your cup of tea, these books probably won't be, either.

The PORTLAND STORM series reading order
BREAKAWAY
ON THE FLY
TAKING A SHOT
LIGHT THE LAMP
DELAY OF GAME
DOUBLE MAJOR
IN THE ZONE
HOLIDAY HAT TRICK
COMEBACK
DROPPING GLOVES
HOME ICE
MISTLETOE MISCONDUCT
LOSING AN EDGE
GAME BREAKER
DEFENSIVE ZONE (releasing February 9, 2017)
POWER PLAY (releasing May 25, 2017)
NEUTRAL ZONE (releasing October 19, 2017)

The Portland Storm series is also being made available in boxed sets.
PORTLAND STORM: THE FIRST PERIOD contains Breakaway, On the Fly, Taking a Shot, and Light the Lamp
PORTLAND STORM: THE SECOND PERIOD contains Delay of Game, Double Major, In the Zone, Holiday Hat Trick, and Comeback
PORTLAND STORM: THE THIRD PERIOD (releasing March 30, 2017) will contain Dropping Gloves, Home Ice, Mistletoe Misconduct, Losing an Edge, and Game Breaker
Other boxed sets will follow.

Also look for Catherine Gayle's TULSA THUNDERBIRDS hockey romance series. The Thunderbirds series is a spin-off from the Storm, featuring some familiar characters, lots of hockey action, and the same emotional backdrop, put together in a sexier, edgier package. You do not need to read the Thunderbirds series to enjoy the Storm series, although there are likely to be a few storylines that overlap to a small degree.

BURY THE HATCHET
SMOKE SIGNALS
GHOST DANCE
RITES OF PASSAGE (releasing November 10, 2016)
RAIN DANCE (releasing August 17, 2017)
TULSA THUNDERBIRDS: SQUARE ONE, a boxed set containing Bury the Hatchet, Smoke Signals, and Ghost Dance (releasing December 29, 2016)

Most helpful customer reviews

55 of 58 people found the following review helpful.
A very good book on a difficult subject
By Sandy Milan
I will say that if I'd know the premise of this story, I wouldn't have bought the book. I'm going to say it here so that others can make the choice for themselves. Not everyone wants to read about such a sensitive subject. Having said that I really did enjoy the book and have downloaded the next one in the series already.

+++Spoilers+++
The h was gang raped when she was in her late teens and since then has not been able to let anyone touch her. She's had years of counselling and therapy but can't move past the incident. She wants a relationship and children and her therapist suggests that she choose someone she trusts to initiate her to sex. She chooses her brother's best friend who is the Captain of a hockey team. The H has always had a thing for the h but she doesn't know it and he never acted on it because initially she was too young. It's a very difficult thing for both of them to go through but the H finally agrees to help her and she moves to be with him for a few months before she has to go back to work.

I adored the H. He must be one of my favourite Hs ever. My heart broke for the h too after everything that she'd been through. Although it isn't an easy subject, this is a love story and I do recommend it.

0 of 0 people found the following review helpful.
Such a great love story about overcoming trauma and learning to trust
By Alex
Interests: Contemporary Romance, Hockey

Quick Summary
After a life altering event in college, ex-hockey player Dana Campbell has quietly drifted away from the life she always wanted. Trust comes hard for Dana and with her panic attacks and anxiety, being around other people, men in particular is hard. Ready to take back her life, Dana reaches out to her brother's best friend, professional hockey player Eric Zellinger. Eric loved Dana but waited too long to do anything about it; now he has a second chance to fix it. But things won't be easy with Dana and it's a hard road to recovery.

What I Liked
Where to start...I loved this book! The content and set up for the book is very heavy and incredibly sad but that just makes the ending that much sweeter. I can't begin to imagine the pain and suffering that someone goes through when they are a victim of abuse and for once I feel like an author did this experience justice. Too often a heroine in a romance novel is a victim but once they meet their love interest it's like nothing happened to them in the past. Do I believe that love can heal a lot of wounds? Of course! Do I believe that someone who's been through a nightmare deserves to have something easy in their life? Of course! But sometimes a little realism means a lot in a story. Dana suffers from panic attacks and anxiety to such an extent that she can't even hold hands with a guy. She has completely isolated herself; she dropped out of school, stopped playing hockey, works at an all female gym and hasn't even thought of dating since her attack. It's a genuine struggle for her to trust in Eric and begin to find herself again. I loved how determined Dana was, even when it seemed like the odds were against her. Gayle doesn't just magically heal her; it's a battle from day 1 for Dana to overcome her trauma.

And then there's Eric...sigh...he was so amazing! I couldn't ask for a better hero in a romance novel. I've always liked the sweeter, nicer guys in books. I never understood the trend of bad boy players with over developed alpha tendencies and a mean streak. That's just not attractive to me; Eric is much more my speed. He's a tough guy on the ice and he knows what he wants in life but he's not afraid to be a normal guy, with normal feelings. He's so gentle with Dana and so concerned with hurting her or making her anxiety worse. At the same time he trusts Dana when she says she can handle something. Reading about Dana and Eric together was so great and you can't help but desperately want things to work out ok for them. There's not a lot angst in this book, outside of Dana's panic attacks. Though there's a lot about the hockey season included, this is essentially a book about healing and trust.

What Needed Work
This book worked so much for me so there really isn't anything I didn't like. I was mildly annoyed with how oblivious Dana is about Eric's feelings. She knows that Eric loves her but she mistakenly believes it's the type of love you feel for a sister. I guess with her lack of experience I can maybe understand why she would believe that, but still. Of course, this was only a small annoyance and didn't detract from the story at all for me.

0 of 0 people found the following review helpful.
Real. Love.
By J.Mo
I wasn't sure what to expect with this book. I got for free, started reading it and then for whatever reason, I stopped. Over the next couple of months, I think I even tried buying it again because it kept popping up, but I could never get myself to actually read it.

Until I was stuck at home with bronchitis. Then I devoured this one and On the Fly in about a day and a half. Holy cow, these books are great! There are plenty of reviews with the plot, so I won't go into that here, but the thing I loved most about this book is that the characters are REAL. I haven't been through the trauma Dana went through or know any famous hockey players like Zee, but I could still relate with the characters. With today's obsession with billionaires and secret babies and everything else, this series has been a breath of fresh air.

It was great to read a story about people with flaws and baggage that they have to work through and not have everything fixed and tied up with a bow at the end. Don't get me wrong, there is a great HEA (I wouldn't have given this rating if there wasn't), but it didn't feel rushed and contrived and fake.

I have now read all of the books in the series and am eagerly looking forward to the next one. The only reason this gets 4 instead of 5 stars is because I am really hard to please when it comes to GOOD writing (and this definitely is) and because the narrator on the audible version is so horrible.

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Senin, 26 September 2011

[W554.Ebook] PDF Download Unorthodox Freud: The View from the Couch, by Beate Lohser, Peter M. Newton

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Offering a fresh new look at how Freud practiced psychoanalysis, this book draws upon the five existing full-length accounts of Freud's analyses written by the patients themselves. Focusing upon Freud's definition of the primary task of treatment and the division of labor between himself and his patient, the authors compare the five cases as well as the cases of the Rat Man and the Wolf Man both to Freud's own papers on technique and to current ideals of mainstream analytic treatment. Their findings reveal an unexpected Freud, an active, personal, and emotionally engaged clinician quite different from the dominant image of the Freudian analyst as uninvolved, neutral interpreter of transference and resistance. Raising important questions about the nature of the primary task, the pitfalls of task displacement, and the roles of neutrality and authority, this book makes a valuable contribution to current psychoanalytic dialogue.

Sales Rank: #1632791 in Books
Brand: Brand: The Guilford Press
Published on: 1996-08-02
Original language: English
Number of items: 1
Dimensions: 9.02" h x .75" w x 5.98" l, 1.11 pounds
Binding: Hardcover
241 pages

Features

Used Book in Good Condition

Review
"Spanning the decades, this volume offers both a fascinating glimpse into Freud's consulting room and a series of intriguing and insightful perspectives on contemporary practice. The book makes clear that what has come to be called 'classical' technique bears little resemblance to what Freud actually did. In reintroducing us to the human being who sat behind the couch, the authors contribute to helping the next generation of analysts to liberate themselves from the invented orthodoxies that for many years obscured the true tenor of Freud's practice and constrained the spirit of innovation that was its essence." --Paul L. Wachtel, Ph.D., CUNY Distinguished Professor, City University of New York

"In Freud at Work, Lohser and Newton have given us the most complete and readable account of Freud's struggle to wisen up, if not heal, a fascinating sample of the first several generations of analytic patients. The book holds our attention like a good novel and is also a first-class short course in Freud's clinical theories as they played themselves out in the clashes of personalities that occurred in the world's most famous consulting room." --Charles Spezzano, Ph.D., Psychoanalyst and author of What to Do Between Birth and Death and Affects in Psychoanalysis: A Clinical Synthesis

"An impressive and illuminating addition to the burgeoning field of Freud scholarship and Freudiana. The authors examine the gulf between Freud's actual technique (and the theory of the nature of the curative process on which it is based) and the modern re-interpretations of it which have been codified as the 'basic model technique,' by exploring in detail the five extant book-length accounts of their analyses with Freud, written by Abram Kardiner, H.D., Joseph Wortis, John Dorsey, and Smiley Blanton. They demonstrate convincingly the one-sided interpretation of Freud's papers of technique, which led to the austere 'modern' model of psychoanalysis that has departed so radically from Freud's actual techniques, as displayed so revealingly by the accounts of these five analysts. Important reading for everyone interested in the historical evolution of psychoanalysis as theory and technique and theory of technique." --Robert S. Wallerstein, M.D., Past President, American Psychoanalytic Association; Past President, International Psychoanalytical Association

From the Back Cover
Was Sigmund Freud a "Freudian"? If "Freudian" means an uninvolved, neutral interpreter of transference and resistance, the answer, according to this fascinating new book, is no, he was not. Based on existing full-length accounts by patients who were treated by Freud in the 1920s and '30s, this volume reveals an unexpected Freud - one who is quite different from the current stereotype. Presented together for the first time, these vivid, intimate biographies of the analytic process provide an illuminating close-up of Sigmund Freud at work. Through the words of his own patients, the reader is introduced to an organized, persistent, personally engaged, and expressive clinician who relied on free association, rather than transference and resistance analysis, to move the treatment. The authors examine these cases, along with those of the well-known Rat Man and Wolf Man, to see how Freud organized the treatment dyad in terms of its primary task and the division of labor between himself and his patient. They then compare their findings with Freud's papers on technique and with the dominant ideals of mainstream, contemporary psychoanalysis. Contrary to the capricious Freud of in-house clinical lore, the starched Freud of Strachey's Standard Edition, and the blank screen of traditional orthodoxy, Lohser and Newton demonstrate that Freud was explicit about defining the primary task (making the unconscious conscious), directively instituted free association as the means to accomplish the task, and actively monitored his patient's compliance with it. The authors also demonstrate the implications of Freud's actual approach for the nature of the analytic relationship. Since Freud relied on freeassociation, rather than transference and resistance analysis, he could be more spontaneous and personal. In contrast, by making transference analysis the engine of the treatment, the contemporary clinician ends up subordinating the entirety of his or her behavior to protecting the transference; neutrality, unilaterality, and extreme abstinence are inevitable consequences. This may be a good way to do psychoanalysis, but it turns out not to be Freudian. Opening an important debate about the nature of Freudian practice as Sigmund Freud himself practiced it, Lohser and Newton contend that the cases presented in this volume clearly demonstrate that the dominant image of the Freudian analyst is not, in fact, classical, but rather a neo-orthodox stereotype.

About the Author
Beate Lohser has been a member of the Core Faculty at the San Francisco School of Psychology since 1989. Born and raised in Germany, she attended the University of Heidelberg where she received degrees in English and French. She was trained in psychology at the Wright Institute in Berkeley, California, and has worked in a wide variety of settings. She practices psychoanalytically oriented psychotherapy in San Francisco and Berkeley.

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Senin, 19 September 2011

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Move over Sudoku, here come Balance Benderstrade;! You can use these books as quick, fun logic problems or as stepping stones to success in algebra. Children develop deductive thinking and pre-algebra skills as they solve balance puzzles that are more fun and addictive than Sudoku puzzles! Children must analyze each balance to identify the clues, and then synthesize the information to solve the puzzle. Try one -- and then try to stop!

Sales Rank: #41263 in Books
Brand: CRITICAL THINKING PRESS
Model: CTB06701BBP
Published on: 2010
Number of items: 1
Dimensions: .30" h x 8.60" w x 11.00" l, .34 pounds
Binding: Paperback
48 pages

Features

Grades - 2,3,4,5,6
Weight - 0.346
Depth - 11.00
Width - 8.60
Height - 0.30

Most helpful customer reviews

15 of 15 people found the following review helpful.
great tool for building reasoning skills!
By Sonya Haskins
This beginning level Balance Benders book is perfect for students in grades two through six. We teach our children at home and we actually sit up at night and do these "logic and algebraic reasoning puzzles" for fun before bedtime! I hope there will be many more versions of this book in the future. We could do these all day and while we have great fun with them, the children are reinforcing important academic concepts.

Sonya Haskins, author of Homeschooling for the Rest of Us: How Your One-of-a-Kind Family Can Make Homeschooling and Real Life Work

4 of 4 people found the following review helpful.
Think outside the box fun
By Sherrie
This book is great at helping children think outside the box in a way they won't be taught at school. I've found it very helpful in providing enrichment for my kids.

3 of 3 people found the following review helpful.
Fantastic way of learning the laws of mathematics before being ...
By UberReviewer
Fantastic way of learning the laws of mathematics before being introduced to them in school.
like
if A = B then C(A) = C(B)
if A > B and B > C then A > C

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Jumat, 16 September 2011

[I509.Ebook] Download Ebook Beasts of War: The Militarization of Animals, by Jared Eglan

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A curated collection of articles and information about the militarization of animals throughout history. These working animals provided a variety of military functions; including boosting morale, transportation / hauling, as mounts & fighting on the front lines, bomb detection & sometimes even as living bombs. This book also serves as a useful reference source.

Sales Rank: #1207056 in Books
Published on: 2015-08-31
Released on: 2015-08-31
Original language: English
Number of items: 1
Dimensions: 11.00" h x .44" w x 8.50" l, .99 pounds
Binding: Paperback
194 pages

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Analytical Fluid Dynamics presents an advanced treatment of inviscid and laminar viscous compressible flows from a theoretical viewpoint. The book emphasizes basic assumptions, physical aspects of the flow, and the appropriate formulations of the governing equations for subsequent analytical treatment. Topics covered include basic concepts, inviscid flow, exact solutions for a viscous flow, and laminar boundary-layer theory for steady two-dimensional or axisymmetric flow. The book complements computational fluid dynamics (CFD) approaches and contains a definitive treatment of the second law of thermodynamics, (unsteady, three-dimensional) shock wave theory, hodograph theory, substitution principle, and first- and second-order boundary-layer theory. It will be a useful text for students and professionals in mechanical engineering, fluid dynamics, physics, aeronautics, and astronautics.

Sales Rank: #4971290 in Books
Brand: CRC Press
Published on: 1993-08-19
Ingredients: Example Ingredients
Original language: English
Number of items: 1
Dimensions: 10.50" h x 7.50" w x 1.00" l,
Binding: Hardcover
448 pages

Features

Used Book in Good Condition

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Kamis, 15 September 2011

[U192.Ebook] Ebook Textbook of Clinical Echocardiography 3rd edition, by Catherine Otto

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Great clinical reference and excellent for preparing for credentialing examination.

Sales Rank: #3170597 in Books
Published on: 2003-07-16
Binding: Hardcover

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